There is often a lot of discussion about the impact of advertising and marketing schemes on the number and nature of offers on homes on the market. We’ve heard a lot in the last few weeks about how houses are “scarce” and buyers can’t find a house. This seems counter intuitive if house prices are still low and the housing market is still struggling to recover. Often time’s home sellers are sure that if they just change agents or if their agent would just run a bigger ad in the local newspaper or the Walls Street Journal that special someone will come and fall in love with their home – but they don’t, why not?
The work of a listing agent is critical in selling a home but it’s not because of the size or type of ads the agent runs or home many Open Houses the agent does that creates value – almost none of that matters. I have closely tracked lead calls into my office since October 2005 and most of the big real estate franchises have done the same, as has the National Association of REALTORS, and the overwhelming evidence is that buyers look for homes online. If they didn’t, Zillow and Trulia, (bad information that they contain and all), wouldn’t even exist. Good listing agents tell their clients, the Sellers, the truth and help them deal with the home selling market as it is, not as it was or they’d like it to be. Good listing agents help their clients understand that the tax assessment from four years ago is not what the house is worth now and probably never was what it was worth. (It is not unusual in my experience as a REALTOR in New Hampshire to find properties over assessed by as much as 40%. I can sight examples where properties sold for 20% of assessment.) The biggest single problem in determining an accurate market price for a home is Listing Agents not providing accurate information and not working with the home sellers to understand the competitive problems with selling a home. So when the Home Seller guesses about their home’s market value, consider the three biggest factors affecting values in a home based on current consumer preferences and lender requirements. (I had a woman today tell me she couldn’t put her house on the market because in 2005 one neighbor sold their house for 25% more than current conditions suggests, and in 2008 another neighbor sold their house for 50% more than current market conditions indicate.)
Current market conditions and demand are heavily impacted by the three biggest problems for Home Sellers in today’s real estate business: Listing Agents that share this information have good experience helping their clients and their clients understand what they are up against even if they don’t like it. The three issues for Home Sellers are: Functional Obsolescence, Economic Obsolescence and Deferred Maintenance – at the end of my article I have included examples of all three.
In the end the accuracy and success of any marketing plan depends on the agent and client allowing the reality of the situation to govern the transaction and get the listing price as accurate as possible – “denial is not just a river in Africa.”
Functional Obsolescence
Ceiling Heights <60”
Walk-through bedrooms
Bedroom without closet
Knob & tube wiring
Fuses or Pushmatic CB
Less than 100AMP Service
Un-lined chimney
No washer & dryer hook up
Incomplete bathrooms
No heat on second floor
Two appliances on one flue
Incomplete insulation
Kitchen cabinets incomplete
Dirt floor in cellar
No bathroom on 2nd floor
Single Pane Windows
Old Linoleum
Economic Obsolescence
Store with apartment over
House with business
Business in residential area
Single family in business
Single family with small Apt
Mobile Home built <1977
Structure on Private Road
Lead Paint – Anywhere
Structure on Class VI road
Any non-conforming use
Only wood or coal heat
No insulation
Kitchen without cabinets
No Cellar or Crawl Space
Out House
Underground Tanks
Subfloors exposed
Deferred Maintenance
Roof shingles deteriorating
Peeling exterior paint
Leaking pipes
Broken windows
Wet basement
Chimney in need of pointing
Rotten sills
Sagging floors
Non-conforming septic
Heating system problems
Broken/inoperable doors
Exposed insulation
Broken kitchen cabinets
Sump pump or drains broken
Holes in walls & ceiling
Broken or missing screens
Damaged carpet & floors
By Dick Thackston
